Marcia Pally’s “Non-Market Motives at Work in the Market: ‘New Evangelicals’ in Civil Society in the United States and Overseas” appears in Telos 157 (Winter 2011). Read the full version online at the TELOS Online website, or purchase a print copy of the issue here.
Since the 2008 global financial crisis, a reassessment of our global market system seems to be afoot: if neoliberalism (too much market) yields the Great Recession, if socialist planned markets (not enough market) produce the failed economies of the former Soviet bloc, and if social-market combinations (too much market centralization) progress toward the high-cost and slow growth of Western Europe, what are better options? This essay describes the economic justice efforts of “new evangelicals,” those who have left the right for an anti-consumerist, anti-militarist focus on economic justice, environmental protection, immigration reform, and racial/religious reconciliation. It reviews the history of U.S. evangelicalism, describes the current shift away from the religious right, and details “new evangelical” common-good capitalism, where the benefits of capitalist markets are preserved yet embedded in—and constrained by—common-good values. This is not alms-giving but the restructuring of opportunity for those whom the market has failed—not an undoing of market relations but a radical change of relations within the market. The undergirding religious doctrines and case studies, both domestic and overseas, are described. Against the view that linking markets to common-good principles is romantic or useless, “new evangelicals” are already on the ground, doing just this sort of linking.
The ideal of authenticity has become a prevalent ethical ideal with an immense impact on popular culture. Authenticity is no longer restricted to the periphery of philosophy, and prominent thinkers have recently reintroduced it as a central philosophical issue. However, contemporary accounts do not seem to pay sufficient attention to how the ideal of authenticity and certain practices in capitalism have shaped each other reciprocally. This essay attempts to make initial steps toward filling this gap. 
